Key ingredients
4.5/5
Frankincense is included for its scent and purifying properties. Panthenol helps to condition the hair, leaving it feeling soft and looking shiny.
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Shampoo
$54.00
An enlivening shampoo with a suite of sophisticated ingredients, including Frankincense and Panthenol, to cleanse strands and scalp, and help effect soft, shiny, fragrant hair.
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The Edyt Score
4.4 / 5.0
Targets
4.4/5
This gentle shampoo is suitable for all hair types, including color-treated hair, looking for a thorough cleanse without stripping. It aims to leave hair soft and shiny.
Formula standards
4.3/5
This shampoo has an enlivening, sophisticated scent. It works to cleanse the hair and scalp without feeling harsh.
The verdict
This is a good choice for a daily shampoo that cleanses gently and leaves hair feeling soft and fragrant.
Compare against similar products
Side-by-side vs 4 near substitutes (Aesop) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||
|---|---|---|---|---|---|
| Best for | Shampoo | Dry hands, rich balm | A non-drying gentle formulation | An unorthodox aromatic blend | Contents |
| Job | Shampoo | Dry hands, rich balm | A non-drying gentle formulation | An unorthodox aromatic blend | Contents |
| Hair / scalp | — | Dry | Dry | — | — |
| Format | Shampoo | Other | Kit / set | Body wash | Kit / set |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.4 | 4.4 | 4.4 | 4.4 | 4.4 |
| Notes | An enlivening with a suite of sophisticated ingredients, including Frankincense an | — | kit | — | — |
| $ / size | $54.00 | $34.00 | $47.00 | $47.00 | $70.50 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Shampoo best for?
An enlivening shampoo with a suite of sophisticated ingredients, including Frankincense and Panthenol, to cleanse strands and scalp, and help effect soft, shiny, fragrant hair.
How did Edyt Beauty score this shampoo?
Edyt rates Shampoo 4.4 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks Shampoo against near substitutes for the same shopping job, including picks from Aesop. For more from the same brand, see More from Aesop below.
Where can I buy it?
Shop Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change.
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