Key ingredients
4.3/5
An extra-strength powder lightener. Bleach, not a shampoo.
Home/ Brands/ Clairol Professional/ BW2+ Extra Strength Powder Lightener
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BW2+ Extra Strength Powder Lightener
$14.94
We’ve upgraded our look, without changing our essential formulas, to reflect our long-standing mission to deliver authentic, natural, and professional results through our full portfolio of products for every hair type.
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The Edyt Score
4.4 / 5.0
Targets
4.4/5
For lifting color in a salon-style session. Not a home toner, and not for a first try without knowing developer.
Formula standards
4.4/5
A powder you mix. Extra strength means it can overprocess. Strand-test.
The verdict
Use it only if you know how to lift. This is not a purple shampoo.
Compare against similar products
Side-by-side vs 2 near substitutes (Clairol Professional) — best for, key actives, type, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||
|---|---|---|---|
| Best for | Extra-strength lightener | Product | Product |
| Key actives | — | — | — |
| Type | product | Other | Other |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.4 · BW2 powder lightener | 4.4 · product | 4.4 · product |
| Notes | Other | Other | Other |
| $ / size | $14.94 | $21.99 | $12.99 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is BW2+ Extra Strength Powder Lightener best for?
We’ve upgraded our look, without changing our essential formulas, to reflect our long-standing mission to deliver authentic, natural, and professional results through our full portfolio of products for every hair type.
How did Edyt score this product?
Edyt rates BW2+ Extra Strength Powder Lightener 4.4 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks BW2+ Extra Strength Powder Lightener against near substitutes for the same shopping job, including picks from Clairol Professional. For more from the same brand, see More from Clairol Professional below.
Where can I buy it?
Shop BW2+ Extra Strength Powder Lightener with the Buy on Amazon button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change.