Key ingredients
4.3/5
Vitamins A and E help keep lips moisturized under the color.
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Continuous Color Lipstick, It's Your Mauve
$3.91
Covergirl's Continuous Color is a long-time drugstore lipstick with vitamins A and E that keeps lips moisturized. It gives up to six hours of color, which is a lot for a creamy formula at this price. It's Your Mauve is a soft mauve that suits everyday makeup.
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The Edyt Score
4.5 / 5.0
Targets
4.2/5
For anyone who wants a soft everyday mauve without spending much. If you want a long-wear matte, this is not it.
Formula standards
4.5/5
The formula is creamy and comfortable and gives up to six hours of color.
The verdict
An easy, low-risk mauve. Keep one as a daily lipstick or a backup in your bag.
Compare against similar products
Side-by-side vs 6 near substitutes (Kiko Milano, L'Oreal Paris, MAYBELLINE, Oulac, REVLON, and wet n wild). Compare best for, finish, wear, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | A low-cost mauve for daily wear | An all-day mauve that won't smudge | An everyday mauve with a comfortable feel | Color Sensational cream mauve | Metallic glow mauve pink | Suede ink Power Trip mauve | Mega Last budget mauve |
| Finish | Creamy, moist | Demi-matte | Creamy satin | Hydrating cream mauve | Metallic glow mauve | Soft suede liquid | Semi-matte mauve |
| Wear | Soft daily wear | Transfer-resistant | Soft daily wear | Soft daily wear | Soft daily wear | Soft daily wear | Soft daily wear |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.5 | 4.5 | 4.5 | 4.3 | 4.4 | 4.6 | 4.4 |
| Notes | Vitamin A, Vitamin E | Intense Mauve, Transfer-proof, | Argan oil, Vitamin E | Cream mauve, Hydrating, Drugstore | Metallic mauve, Glow finish, Vegan | Power Trip, Suede Ink, Mauve liquid | Mega Last, Budget mauve, Semi matte |
| $ / size | $3.91 | $15.00 | $7.97 | $5.98 | $9.99 | $9.20 | $2.28 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Continuous Color Lipstick, It's Your Mauve best for?
Covergirl's Continuous Color is a long-time drugstore lipstick with vitamins A and E that keeps lips moisturized. It gives up to six hours of color, which is a lot for a creamy formula at this price. It's Your Mauve is a soft mauve that suits everyday makeup.
How did Edyt Beauty score this mauve lipstick?
Edyt Beauty rates Continuous Color Lipstick, It's Your Mauve 4.5 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks Continuous Color Lipstick, It's Your Mauve against near substitutes for the same shopping job, including picks from Kiko Milano, L'Oreal Paris, MAYBELLINE, Oulac, REVLON, and wet n wild. For more from the same brand, see More from Covergirl below.
Where can I buy it?
Shop Continuous Color Lipstick, It's Your Mauve with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change.