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Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer

Edyt rating

Methodology: The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards. It is an objective technical evaluation of the product's composition, separate from crowd-sourced user reviews.

4.5

$11

Best for those seeking a hydrating primer to improve skin texture and tone. The inclusion of niacinamide makes this a worthwhile option for achieving a more even complexion.

Buy on Amazon · $11 Back to e.l.f.

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Compare against similar products

Side-by-side vs 6 near substitutes (Maybelline, Smashbox, Tula, Milk Makeup, Touch in Sol, and Nature Republic) — best for, key actives, type, skin type, Edyt score, and notes. Swipe sideways to compare.

Pick	This product e.l.f.Power Grip Primer + 4% Niacinamide, Gel-B…	Alt 1 MaybellineGrippy Serum Hydrating Makeup Primer with…	Alt 2 SmashboxThe Original Photo Finish Smooth & Blur M…	Alt 3 TulaBlurring & Bronzing Set	Alt 4 Milk MakeupPore Eclipse Mattifying Primer	Alt 5 Touch in SolNo Poreblem Primer for Korean Makeup	Alt 6 Nature RepublicThe First Peptide Boosting Serum
Best for	those seeking a hydrating primer to improve skin textur…	those with sensitive skin seeking a hydrating base for…	those seeking a smoother makeup base with minimized por…	The TULA Face Filter Primer and Bronzing Drops set is p…	Milk Makeup's Pore Eclipse Mattifying Primer is ideal f…	those seeking a smoother canvas for makeup application…	Ideal choice for dry, aging skin seeking improved textu…
Key actives	Niacinamide	Niacinamide	—	Hyaluronic acid	Niacinamide	—	Niacinamide · Peptides
Type	Gel	Serum	Gel	Cream, Liquid	Cream	Cream	Serum
Skin type	All skin types	All skin types · Sensitive skin	—	Dry skin	—	All skin types	Dry skin
Edyt score Methodology: The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards. It is an objective technical evaluation of the product's composition, separate from crowd-sourced user reviews.	4.5	4.4	4.2	4.3	4.6	4.1	4.6
Notes	Brightening · Hydrating	Hydrating · Plumping	Anti-aging · Anti-imperfections	Bronzing · Hydrating	Anti-shine · Clarity	Pore refining · Smoothing	Shortlist pick
$ / size	$11	$9.97	$16	$61.20	$38	$14.99	—
Shop	Buy on Amazon This page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page

FAQ

Who is Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer best for?

Best for those seeking a hydrating primer to improve skin texture and tone. The inclusion of niacinamide makes this a worthwhile option for achieving a more even complexion.

How did Edyt score this face primer?

Edyt rates Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer 4.5 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.

How does it compare to similar products?

The compare table above stacks Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer against near substitutes for the same shopping job, including picks from Maybelline, Smashbox, Tula, Milk Makeup, Touch in Sol, and Nature Republic. For more from the same brand, see More from e.l.f. below.

Where can I buy it?

Shop Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer with the Buy on Amazon button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to primers that pass the all-day wear test.