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Maybelline

Grippy Serum Hydrating Makeup Primer with 2% Niacinamide

Q: How did Edyt Beauty score this face primer?

Edyt Beauty rates Grippy Serum Hydrating Makeup Primer with 2% Niacinamide 4.4 out of 5 based on formula fit: ingredient profile, who it is built for, and formulation quality: not star averages or paid placement.

Edyt rating4.4

Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews.

$9.97

Best for those with sensitive skin seeking a hydrating base for makeup. Niacinamide helps create a more refined and even canvas.

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The Edyt Score

4.4 / 5.0

Key ingredients 4.3/5

Grippy serum primer with 2% niacinamide. A hydrating grip, not a matte pore primer.

Targets 4.4/5

For dry or sensitive skin that wants a serum base. Skip the Fit Me matte primer if you need slip, not clay.

Formula standards 4.4/5

A serum. A pea. Niacinamide can tingle. It can pill if you use too much under sunscreen.

The verdict

A solid hydrating primer. One tube.

Compare against similar products

Side-by-side vs 6 near substitutes (e.l.f., Smashbox, Tula, Milk Makeup, Essence Cosmetics, and Neutrogena): best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.

Pick	This product Maybelline Grippy Serum Hydrating Makeup Primer with…	Alt 1 e.l.f.Power Grip Primer + 4% Niacinamide, Gel-B…	Alt 2 Smashbox The Original Photo Finish Smooth & Blur M…	Alt 3 Tula Luna Blurring and Moisturizing Primer	Alt 4 Milk Makeup Hydro Grip Primer with Hyaluronic Acid +…	Alt 5 Essence Cosmetics essence Glow Like Honey Dewy Primer, Hydr…	Alt 6 Neutrogena Hydro Boost Glow Booster Primer & Serum,…
Best for	Niacinamide grip primer	Those seeking a hydrating primer	Those seeking a smoother makeup base	Great option	Hydrating gel	Makeup	Makeup
Format	Serum	Gel	Gel	Cream	Gel	Toner	Serum
Finish	Serum	Gel	Gel	Cream	Gel	Toner	Serum
Skin / undertone	:	:	:	:	:	:	:
Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews.	4.4	4.5	4.2	4.1	4.5	4.2	4.2
Notes	Hydrating · Plumping	Brightening · Hydrating	Anti-aging · Anti-imperfections	Anti-redness · Hydrating	Hydrating · Smoothing	Vegan	Shortlist pick · makeup
$ / size	$9.97	$11	$16	$38	$20	$5.99	$13.87
Shop	Buy on Amazon This page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page

FAQ

Who is Grippy Serum Hydrating Makeup Primer with 2% Niacinamide best for?

Best for those with sensitive skin seeking a hydrating base for makeup. Niacinamide helps create a more refined and even canvas.

How did Edyt Beauty score this face primer?

Edyt rates Grippy Serum Hydrating Makeup Primer with 2% Niacinamide 4.4 out of 5 based on formula fit: ingredient profile, who it is built for, and formulation quality: not star averages or paid placement.

How does it compare to similar products?

The compare table above stacks Grippy Serum Hydrating Makeup Primer with 2% Niacinamide against near substitutes for the same shopping job, including picks from e.l.f., Smashbox, Tula, Milk Makeup, Essence Cosmetics, and Neutrogena. For more from the same brand, see More from Maybelline below.

Where can I buy it?

Shop Grippy Serum Hydrating Makeup Primer with 2% Niacinamide with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to Primer for mature skin.