Key ingredients
4.6/5
Heroine Make is the Japanese brand people recommend first for lashes that drop by noon.
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Long & Curl Mascara
$18.00
Heroine Make is the Japanese brand people recommend first for lashes that drop by noon. Curl-locking polymers set the lift quickly, and the waterproof formula resists tears, sweat, and oil for up to 30 hours.
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The Edyt Score
4.8 / 5.0
Targets
4.8/5
This curling mascara is a waterproof.
Formula standards
4.8/5
The formula is a waterproof.
The verdict
This curling mascara suits straight, heavy lashes.
Compare against similar products
Side-by-side vs 6 near substitutes (Benefit, ETUDE, Lancôme, e.l.f., essence, and L'Oréal Paris). Compare best for, format, finish, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Straight, heavy lashes | Lift with a hooked brush | Short lashes that droop | Curl plus dramatic volume | Lift without a curler | Cheap curl and volume | Contact lens wearers |
| Format | Waterproof mascara | Lifting mascara | Waterproof mascara | Volumizing mascara | Washable mascara | Volumizing mascara | Washable mascara |
| Finish | Long, separated | Lifted, defined | Natural volume | Full, curled | Lifted, separated | Curled, full | Thick, soft |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.8 | 4.8 | 4.7 | 4.7 | 4.6 | 4.5 | 4.5 |
| Notes | Waterproof · Curl lock | Hooked brush · Pitch black | Square brush · Waterproof | Curved brush · Volume | Silicone brush · Vegan | Fiber brush · Fragrance-free | Curved brush · Lens friendly |
| $ / size | $18.00 | $29.00 | $15.99 | $22.50 | $7.00 | $4.97 | $8.99 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Long & Curl Mascara best for?
Heroine Make is the Japanese brand people recommend first for lashes that drop by noon. Curl-locking polymers set the lift quickly, and the waterproof formula resists tears, sweat, and oil for up to 30 hours.
How did Edyt Beauty score this curling mascara?
Edyt Beauty rates Long & Curl Mascara 4.8 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks Long & Curl Mascara against near substitutes for the same shopping job, including picks from Benefit, ETUDE, Lancôme, e.l.f., essence, and L'Oréal Paris. For more from the same brand, see More from Heroine Make below.
Where can I buy it?
Shop Long & Curl Mascara with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Curling Mascaras.
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ETUDE
Curl Fix Waterproof Mascara
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Lancôme
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e.l.f.
Lash 'N Roll Mascara
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essence
Lash Princess Curl & Volume Mascara
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L'Oréal Paris
Voluminous Original Curved Brush Mascara
$8.99