Key ingredients
4.5/5
Iconic London's five-piece set covers a full get-ready routine, starting with the Underglow Blurring Primer for a soft-focus base.
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GRWM Collection
$100.00
Iconic London's five-piece set covers a full get-ready routine, starting with the Underglow Blurring Primer for a soft-focus base. The Espresso eyeshadow palette, a buildable blurring blush, Triple Threat Mascara, and Prep-Set-Glow spray finish the look. It suits anyone who wants glowy, polished makeup without buying each step alone.
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The Edyt Score
4.7 / 5.0
Targets
4.4/5
This luxury makeup gift set is a five pieces.
Formula standards
4.7/5
The formula is a five pieces.
The verdict
Iconic London's five-piece set covers a full get-ready routine, starting with the Underglow Blurring Primer for a soft-focus base.
Compare against similar products
Side-by-side vs 6 near substitutes (Clinique, Charlotte Tilbury, Estée Lauder, Kevyn Aucoin, Laura Mercier, and tarte). Compare best for, key actives, texture, skin fit, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Building a glowy everyday look | A matched look in one shade | A once-a-year beauty gift | Gloss lovers who like options | Curled lashes and sharp liner | Tightlining and long days | Trying several blush shades |
| Key actives | - | - | - | - | - | - | - |
| Texture | Soft-focus glow | Sheer, buildable | Nude pink, mixed | High shine | Black, defined | Deep black | Soft matte, one shimmer |
| Skin fit | Dewy skin fans | Most skin tones | Nude pink lovers | Nude to berry range | All eye shapes | Oily lids, long days | Pink blush fans |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.7 | 4.8 | 4.8 | 4.7 | 4.6 | 4.5 | 4.5 |
| Notes | Five pieces · Primer | Full size · Black Honey | Pillow Talk · Vanity box | Five glosses · Full size | Lash curler · Tubing mascara | Tightline · Caviar mascara | Clay blush · Five shades |
| $ / size | $100.00 | $99.00 | $390.00 | $40.00 | $56.00 | $47.00 | $45.00 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is GRWM Collection best for?
Iconic London's five-piece set covers a full get-ready routine, starting with the Underglow Blurring Primer for a soft-focus base. The Espresso eyeshadow palette, a buildable blurring blush, Triple Threat Mascara, and Prep-Set-Glow spray finish the look. It suits anyone who wants glowy, polished makeup without buying each step alone.
How did Edyt Beauty score this luxury makeup gift set?
Edyt Beauty rates GRWM Collection 4.7 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks GRWM Collection against near substitutes for the same shopping job, including picks from Clinique, Charlotte Tilbury, Estée Lauder, Kevyn Aucoin, Laura Mercier, and tarte. For more from the same brand, see More from Iconic London below.
Where can I buy it?
Shop GRWM Collection with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Luxury Makeup Gift Sets.
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