Key ingredients
4.7/5
Powder bronzer is the main active in this powder bronzer.
Home/ Brands/ L'Oreal Paris/ L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M
Tap to enlarge
L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M
$7.69
If your bronzer usually melts off by noon, L'Oreal Fresh Wear is your best fix. This formula is micro-milled and genuinely transfer-resistant, clinging to bare skin or set foundation with equal tenacity. It carries noticeably richer pigment than both e.l.f. and Rimmel, so you need a lighter hand during application. Grab this compact if you need longwear security during summer or long events.
We may earn a commission from qualifying purchases.
The Edyt Score
4.7 / 5.0
Targets
4.4/5
This powder bronzer is a waterproof Formula.
Formula standards
4.7/5
The formula is a waterproof Formula.
The verdict
If your bronzer usually melts off by noon, L'Oreal Fresh Wear is your best fix.
Compare against similar products
Side-by-side vs 6 near substitutes (e.l.f., Rimmel, NYX PROFESSIONAL MAKEUP, Physicians Formula, Elizabeth Mott, and Revolution Beauty London) — best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Humid weather sweatproof wear | Longwear primer-grip sculpting | Sheer fair-skin natural warmth | High-pigment buttery blend | Dry-skin hydrating soft warmth | Beginner oil-control contouring | All-over face and body warmth |
| Format | Pressed powder compact | Primer-infused powder | Finely milled powder | Butter-infused powder | Murumuru butter powder | Pressed powder | Jumbo pressed powder |
| Finish | Soft matte | True matte | Natural matte | Velvet matte | Satin matte | Flat matte | Warm matte |
| Skin / undertone | Oily and combination skin | All skin types | Fair to light skin | Normal to dry skin | Dry and textured skin | Oily to combination skin | Warm medium skin tones |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.7 | 4.7 | 4.6 | 4.5 | 4.5 | 4.5 | 4.4 |
| Notes | Waterproof Formula · Sweat-Resistant Matte | Standard Compact · Natural Shadowing | Oversized 0.49 oz Pan · Sheer Wash | Shea-Butter Infused · Creamy Matte Finish | Butter-Infused Powder · Satin-Matte Finish | Finish · Dual Bronze & Contour | Jumbo Pan Size · Face & Body Use |
| $ / size | $7.69 | $7.00 | $5.99 | $9.97 | $13.48 | $16.79 | $9.00 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M best for?
If your bronzer usually melts off by noon, L'Oreal Fresh Wear is your best fix. This formula is micro-milled and genuinely transfer-resistant, clinging to bare skin or set foundation with equal tenacity. It carries noticeably richer pigment than both e.l.f. and Rimmel, so you need a lighter hand during application. Grab this compact if you need longwear security during summer or long events.
How did Edyt Beauty score this powder bronzer?
Edyt Beauty rates L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M 4.65 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M against near substitutes for the same shopping job, including picks from e.l.f., Rimmel, NYX PROFESSIONAL MAKEUP, Physicians Formula, Elizabeth Mott, and Revolution Beauty London. For more from the same brand, see More from L'Oreal Paris below.
Where can I buy it?
Shop L'Oreal Paris Infallible Up to 24H Fresh Wear Soft M with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Matte Powder Bronzers.
You may also like
e.l.f.
e.l.f. Primer-infused Bronzer, Long-Wear, Matte, Bol
$7.00
Rimmel
Rimmel London Natural - 022 Sun Bronze - Bronzer, Ma
$5.99
NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer, Lo
$9.97
Physicians Formula
Physicians Formula Murumuru Butter Bronzer, Moisturi
$13.48
Elizabeth Mott
Elizabeth Mott Whatup Beaches Matte Bronzer Powder,
$16.79
Revolution Beauty London
Revolution Mega Bronzer Powder, Warm
$9.00