Key ingredients
4.5/5
Niacinamide 12 percent with zinc 2 percent. A higher-strength, matte-leaning serum.
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Niacinamide Serum 12% Plus Zinc 2%
$13.99
Naturium’s 12% serum is for people who already tolerate The Ordinary and want a more polished texture. It still stays relatively matte on oily skin.
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The Edyt Score
4.6 / 5.0
Targets
4.6/5
For oily, congested skin that already tolerates niacinamide. Skip it if a milder niacinamide still stings.
Formula standards
4.6/5
It can look matte and a little tight. Start a few nights if you are new to this strength.
The verdict
A solid 12 percent niacinamide. Do not stack another strong niacinamide the same night.
Compare against similar products
Side-by-side vs 6 near substitutes (The Ordinary, Good Molecules, Paula's Choice, La Roche-Posay, Bubble, and Anua) — best for, key actives, texture, skin fit, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | 12% niacinamide plus zinc | The Ordinary’s niacinamide + zinc is | Budget niacinamide serum | Paula’s Choice booster lets you dilute | Effaclar’s ultra-concentrated serum | Lightweight niacinamide serum | Anua’s niacinamide + TXA serum leans |
| Key actives | Niacinamide · Zinc | Niacinamide · Zinc PCA | Niacinamide · HA | Niacinamide · Acetyl glucosamine | Niacinamide · LHA | Niacinamide · HA | Niacinamide · TXA |
| Texture | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum |
| Skin fit | — | — | — | — | — | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.6 | 4.5 | 4.5 | 4.6 | 4.5 | 4.4 | 4.5 |
| Notes | Higher % · Modern texture | Cult classic · Budget | Budget · Minimalist | Booster · Mixable | Pharmacy · Oil control | Lightweight · Fun branding | K-beauty · Glow finish |
| $ / size | $13.99 | $6.00 | $5.97 | $53.00 | $33.74 | $28.00 | $18.60 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Niacinamide Serum 12% Plus Zinc 2% best for?
Naturium’s 12% serum is for people who already tolerate The Ordinary and want a more polished texture. It still stays relatively matte on oily skin.
How did Edyt Beauty score this niacinamide serum?
Edyt rates Niacinamide Serum 12% Plus Zinc 2% 4.6 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Niacinamide Serum 12% Plus Zinc 2% against near substitutes for the same shopping job, including picks from The Ordinary, Good Molecules, Paula's Choice, La Roche-Posay, Bubble, and Anua. For more from the same brand, see More from Naturium below.
Where can I buy it?
Shop Niacinamide Serum 12% Plus Zinc 2% with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Niacinamide Serums.
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Paula's Choice
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La Roche-Posay
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Bubble
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Anua
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