Key ingredients
4.5/5
Niacinamide 12 percent with zinc 2 percent. A higher-strength, matte-leaning serum.
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Niacinamide Serum 12% Plus Zinc 2%
$13.99
Naturium’s 12% serum is for people who already tolerate The Ordinary and want a more polished texture. It still stays relatively matte on oily skin.
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The Edyt Score
4.6 / 5.0
Targets
4.6/5
For oily, congested skin that already tolerates niacinamide. Skip it if a milder niacinamide still stings.
Formula standards
4.6/5
It can look matte and a little tight. Start a few nights if you are new to this strength.
The verdict
A solid 12 percent niacinamide. Do not stack another strong niacinamide the same night.
Compare against similar products
Side-by-side vs 4 near substitutes (The Ordinary, Good Molecules, Paula's Choice, and Anua) — best for, key actives, texture, skin fit, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||
|---|---|---|---|---|---|
| Best for | 12% niacinamide plus zinc | The Ordinary’s niacinamide + zinc is | Budget niacinamide serum | Paula’s Choice booster lets you dilute | Anua’s niacinamide + TXA serum leans |
| Key actives | Niacinamide · Zinc | Niacinamide · Zinc PCA | Niacinamide · HA | Niacinamide · Acetyl glucosamine | Niacinamide · TXA |
| Texture | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum | Niacinamide serum |
| Skin fit | — | — | — | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.6 | 4.5 | 4.5 | 4.6 | 4.5 |
| Notes | Higher % · Modern texture | Cult classic · Budget | Budget · Minimalist | Booster · Mixable | K-beauty · Glow finish |
| $ / size | $13.99 | $6.00 | $5.97 | $53.00 | $18.60 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Niacinamide Serum 12% Plus Zinc 2% best for?
Naturium’s 12% serum is for people who already tolerate The Ordinary and want a more polished texture. It still stays relatively matte on oily skin.
How did Edyt Beauty score this niacinamide serum?
Edyt rates Niacinamide Serum 12% Plus Zinc 2% 4.6 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Niacinamide Serum 12% Plus Zinc 2% against near substitutes for the same shopping job, including picks from The Ordinary, Good Molecules, Paula's Choice, and Anua. For more from the same brand, see More from Naturium below.
Where can I buy it?
Shop Niacinamide Serum 12% Plus Zinc 2% with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Niacinamide Serums.
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The Ordinary
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Good Molecules
Pore & Texture Serum
$5.97
Paula's Choice
BOOST 10% Niacinamide Booster
$53.00
Anua
Niacinamide 10 TXA 4 Serum
$18.60