Key ingredients
4.5/5
A featherlight climate-control curl cream with anti-frizz agents. Soft hold, not a stiff gel cast.
Home/ Brands/ Ouidad/ Soft Hold
Tap to enlarge
Soft Hold
$26.00
Ouidad’s climate control cream targets humidity frizz without a stiff cast. Strong everyday cream for fine-to-medium curls.
We may earn a commission from qualifying purchases.
The Edyt Score
4.6 / 5.0
Targets
4.6/5
For fine-to-medium curls that frizz in humidity but hate crunch. Skip the gel if this cream is enough definition.
Formula standards
4.6/5
A light cream to emulsify in wet hands. It will not hold a wash-and-go on very thick coils alone.
The verdict
A strong everyday curl cream. Add gel only if the weather is brutal.
Compare against similar products
Side-by-side vs 6 near substitutes (Pattern, SheaMoisture, Cantu, Briogeo, Verb, and Rizos Curls) — best for, key actives, texture, skin fit, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Soft-hold humidity cream | Curl-defining curl cream | SheaMoisture’s curl smoothie is widely | Cantu’s coconut curling cream is | Clean-leaning curl cream | Lightweight curl cream | Community favorite |
| Key actives | Anti-frizz agents | Conditioners · Oils | Shea · Coconut | Shea · Coconut | Rice amino · Shea | Conditioners | Conditioners · Oils |
| Texture | Curl cream | Curl cream | Curl cream | Curl cream | Curl cream | Curl cream | Curl cream |
| Skin fit | — | — | — | Oily / acne | — | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.6 | 4.6 | 4.5 | 4.4 | 4.5 | 4.4 | 4.5 |
| Notes | Humidity · Featherlight | Curl-defining · Rich | Budget · Moisture | Budget · Rich | Clean-leaning · Soft hold | Lightweight · Waves | Definition · Bounce |
| $ / size | $26.00 | $29.00 | $35.98 | $7.49 | $24.00 | $22.00 | $18.40 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Soft Hold best for?
Ouidad’s climate control cream targets humidity frizz without a stiff cast. Strong everyday cream for fine-to-medium curls.
How did Edyt Beauty score this curl cream?
Edyt rates Soft Hold 4.6 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Soft Hold against near substitutes for the same shopping job, including picks from Pattern, SheaMoisture, Cantu, Briogeo, Verb, and Rizos Curls. For more from the same brand, see More from Ouidad below.
Where can I buy it?
Shop Soft Hold with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Curl Creams.
You may also like
Pattern
Beauty by Tracee Ellis Ross Styling Cream 15 fl oz - Hold &…
$29.00
SheaMoisture
Coconut & Hibiscus Hair Products for Curly Hair
$35.98
Cantu
Coconut Curling Cream with Shea Butter for Natural Hair
$7.49
Briogeo
Cruelty-Free
$24.00
Verb
No Parabens or Harmful Sulfates
$22.00
Rizos Curls
Moisturizes
$18.40