Key ingredients
4.1/5
Swipe serum concealer in 4.0 Light/Medium Cool, 0.22 ounce. A hydrating cover, not a foundation and not the SOS cream.
Home/ Brands/ Tower 28/ Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz)
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Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz)
$24.00
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The Edyt Score
4.2 / 5.0
Targets
4.2/5
For under-eyes or spots in Light/Medium Cool. Skip a full-coverage matte concealer if this serum texture is the point.
Formula standards
4.2/5
A thinner concealer. It can crease if the under-eye is dry, and 4.0 will not match a much deeper or warmer face.
The verdict
Buy 4.0 if that is the match. One 0.22-ounce tube is enough.
Compare against similar products
Side-by-side vs 6 near substitutes (Armani Beauty, bareMinerals, Giorgio Armani, Ilia, Kosas, and Make Up For Ever) — best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Swipe concealer 4.0 cool | Makeup | Makeup | Makeup | Makeup | Makeup | Makeup |
| Format | Serum | Formula | Cream | Formula | Serum | Sunscreen | Formula |
| Finish | Serum | Formula | Cream | Formula | Serum | Sunscreen | Formula |
| Skin / undertone | — | — | — | — | — | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.2 | 4.3 | 4.3 | 4.3 | 4.3 | 4.3 | 4.3 |
| Notes | Shortlist pick · swipe 4.0 concealer | Shortlist pick · makeup | Shortlist pick · makeup | Shortlist pick · makeup | Shortlist pick · makeup | SPF built in | Shortlist pick · makeup |
| $ / size | $24.00 | $83.99 | $39.00 | $68.95 | $56.00 | $45.00 | $38.16 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz) best for?
Best for shoppers looking for a makeup from Tower 28 who want a clear, Edyt-ranked option for everyday use.
How did Edyt Beauty score this makeup?
Edyt rates Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz) 4.2 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz) against near substitutes for the same shopping job, including picks from Armani Beauty, bareMinerals, Giorgio Armani, Ilia, Kosas, and Make Up For Ever. For more from the same brand, see More from Tower 28 below.
Where can I buy it?
Shop Swipe Serum Hydrating Concealer, 4.0 Light/Medium Cool (0.22 oz) with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change.
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