Key ingredients
4.5/5
Soft Pinch liquid blush in Happy. A warm, pigmented coral-pink, and one dot is the dose.
Home/ Brands/ Rare Beauty/ by Selena Gomez Soft Pinch Liquid Blush Happy
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by Selena Gomez Soft Pinch Liquid Blush Happy
$25.00
Rare Beauty Soft Pinch is intensely pigmented—one dot blends into a believable flush. Amazon stock rotates; verify authenticity and shade.
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The Edyt Score
4.6 / 5.0
Targets
4.6/5
For a believable flush in a happy coral. Skip another liquid blush if Happy is the shade.
Formula standards
4.6/5
A thin liquid. Tap, then blend fast, and too much looks stained.
The verdict
Buy Happy if that is the color. One bottle, and a rice-grain is enough.
Compare against similar products
Side-by-side vs 6 near substitutes (e.l.f., Glossier, Milk Makeup, Tower 28, Saie, and NYX) — best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Soft Pinch blush Happy | E | Sheer liquid blush | Milk Lip + Cheek is the travel | Tower 28 BeachPlease gives a juicy | Dewy liquid blush | Drugstore liquid blush |
| Format | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush |
| Finish | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush |
| Skin / undertone | — | — | — | — | Sensitive | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.6 | 4.5 | 4.5 | 4.4 | 4.5 | 4.5 | 4.3 |
| Notes | Cult · Pigmented | Budget · Pigmented | Sheer · Forgiving | Multitasker · Travel | Clean-leaning · Juicy | Dewy · Glow | Drugstore · Blendable |
| $ / size | $25.00 | $7.00 | $24.00 | $24.00 | $20.00 | $26.00 | $8.79 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is by Selena Gomez Soft Pinch Liquid Blush Happy best for?
Rare Beauty Soft Pinch is intensely pigmented—one dot blends into a believable flush. Amazon stock rotates; verify authenticity and shade.
How did Edyt Beauty score this liquid blush?
Edyt rates by Selena Gomez Soft Pinch Liquid Blush Happy 4.6 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks by Selena Gomez Soft Pinch Liquid Blush Happy against near substitutes for the same shopping job, including picks from e.l.f., Glossier, Milk Makeup, Tower 28, Saie, and NYX. For more from the same brand, see More from Rare Beauty below.
Where can I buy it?
Shop by Selena Gomez Soft Pinch Liquid Blush Happy with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Liquid Blushes.
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