Key ingredients
4.4/5
BeachPlease in Magic Hour again, 0.16 ounce, sold here as the juicy cream blush. Magic Hour shares a shade family with the lip-and-cheek balm.
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BeachPlease Lip + Cheek Balm, Magic Hour
$20.00
Tower 28 BeachPlease gives a juicy, sensitive-friendly cream flush. Easier to sheer out than hyper-pigmented liquids.
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The Edyt Score
4.5 / 5.0
Targets
4.5/5
For a buildable Magic Hour flush that sheers out easily.
Formula standards
4.5/5
A creamy blush that stays blendable. It can move on very oily skin if you skip a little powder.
The verdict
Same Magic Hour cream flush. One pot is enough.
Compare against similar products
Side-by-side vs 4 near substitutes (Rare Beauty, e.l.f., Glossier, and Saie) — best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||
|---|---|---|---|---|---|
| Best for | Magic Hour cream blush | Cult liquid blush | E | Sheer liquid blush | Dewy liquid blush |
| Format | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush |
| Finish | Liquid blush | Liquid blush | Liquid blush | Liquid blush | Liquid blush |
| Skin / undertone | Sensitive | — | — | — | — |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.5 | 4.6 | 4.5 | 4.5 | 4.5 |
| Notes | Clean-leaning · Juicy | Cult · Pigmented | Budget · Pigmented | Sheer · Forgiving | Dewy · Glow |
| $ / size | $20.00 | $25.00 | $7.00 | $24.00 | $26.00 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is BeachPlease Lip + Cheek Balm, Magic Hour best for?
Tower 28 BeachPlease gives a juicy, sensitive-friendly cream flush. Easier to sheer out than hyper-pigmented liquids.
How did Edyt Beauty score this liquid blush?
Edyt rates BeachPlease Lip + Cheek Balm, Magic Hour 4.5 out of 5 based on formula fit for at-home nail looks — who it is built for and how it performs in paint or press kits — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks BeachPlease Lip + Cheek Balm, Magic Hour against near substitutes for the same shopping job, including picks from Rare Beauty, e.l.f., Glossier, Milk Makeup, Saie, and NYX. For more from the same brand, see More from Tower 28 below.
Where can I buy it?
Shop BeachPlease Lip + Cheek Balm, Magic Hour with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Liquid Blushes.
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