Key ingredients
4.1/5
Longwear pigments is the main active in this full coverage foundation.
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London Lasting Finish 25HR Foundation
$13.98
Rimmel Lasting Finish 25HR is the longwear drugstore liquid: full-leaning coverage when you want hours on the clock without prestige pricing.
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The Edyt Score
4.1 / 5.0
Targets
3.8/5
This full coverage foundation is a 25HR.
Formula standards
4.1/5
The formula is a 25HR.
The verdict
Rimmel Lasting Finish 25HR is the longwear drugstore liquid.
Compare against similar products
Side-by-side vs 6 near substitutes (NYX PROFESSIONAL MAKEUP, L'Oreal Paris, Milani, MAYBELLINE, Catrice Cosmetics, and COVERGIRL): best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Longwear drugstore cover | All-day full coverage | Longwear coverage | Maximum drugstore coverage | Soft matte full cover | Budget HD coverage | Everyday full cover + SPF claim |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
| Finish | Natural | Natural matte | Natural | Natural | Lumi-matte | Natural | Natural |
| Skin / undertone | : | : | : | : | : | : | : |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.1 | 4.7 | 4.6 | 4.6 | 4.5 | 4.5 | 4.4 |
| Notes | 25HR · Drugstore | 24h · Full coverage | 32hr claim · Lightweight | High coverage · Conceal hybrid | Buildable · Soft matte | HD · 24HR | Full coverage · SPF |
| $ / size | $13.98 | $12.97 | $14.97 | $11.50 | $11.97 | $10.00 | $6.67 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is London Lasting Finish 25HR Foundation best for?
Rimmel Lasting Finish 25HR is the longwear drugstore liquid: full-leaning coverage when you want hours on the clock without prestige pricing.
How did Edyt Beauty score this full coverage foundation?
Edyt Beauty rates London Lasting Finish 25HR Foundation 4.1 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks London Lasting Finish 25HR Foundation against near substitutes for the same shopping job, including picks from NYX PROFESSIONAL MAKEUP, L'Oreal Paris, Milani, MAYBELLINE, Catrice Cosmetics, and COVERGIRL. For more from the same brand, see More from Rimmel below.
Where can I buy it?
Shop London Lasting Finish 25HR Foundation with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Drugstore Full Coverage Foundations.
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