Key ingredients
4.2/5
Wet n wild's Photo Focus primer mattifies shine and helps stop makeup from cracking, fading, or creasing.
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Photo Focus Matte Face Primer
$5.47
Wet n wild's Photo Focus primer mattifies shine and helps stop makeup from cracking, fading, or creasing. Aloe and vitamin E keep it comfortable, and it costs about five dollars.
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The Edyt Score
4.4 / 5.0
Targets
4.1/5
This face primer is a matte.
Formula standards
4.4/5
The formula is a matte.
The verdict
Wet n wild's Photo Focus primer mattifies shine and helps stop makeup from cracking, fading, or creasing.
Compare against similar products
Side-by-side vs 6 near substitutes (Milk Makeup, Lancôme, e.l.f., Smashbox, Benefit, and Too Faced). Compare best for, format, finish, skin/undertone, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Oily skin on a budget | Grip with hydration | Smooth, polished long wear | Long wear for less | Pores and fine lines | Large pores and shine | Priming, setting, and refreshing |
| Format | Lotion | Gel | Gel cream | Gel | Gel cream | Balm | Spray |
| Finish | Matte | Dewy | Soft matte | Natural | Smooth | Matte | Dewy |
| Skin / undertone | Oily, combination | Normal, dry | All skin types | All skin types | All skin types | Oily, combination | Dry, normal |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.4 | 4.8 | 4.8 | 4.7 | 4.7 | 4.6 | 4.5 |
| Notes | Aloe · Five dollars | 12-hour grip · Hyaluronic acid | Oil-free · Silky | Gripping · Hydrating | Blurring · Artist pick | Pore blurring · Cult pick | Coconut water · Three-in-one |
| $ / size | $5.47 | $20.00 | $33.75 | $11.00 | $13.60 | $35.95 | $32.00 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Photo Focus Matte Face Primer best for?
Wet n wild's Photo Focus primer mattifies shine and helps stop makeup from cracking, fading, or creasing. Aloe and vitamin E keep it comfortable, and it costs about five dollars.
How did Edyt Beauty score this face primer?
Edyt Beauty rates Photo Focus Matte Face Primer 4.4 out of 5 from the ingredient list, who it is for, and how the formula is built. That is separate from crowd-sourced user reviews.
How does it compare to similar products?
The compare table above stacks Photo Focus Matte Face Primer against near substitutes for the same shopping job, including picks from Milk Makeup, Lancôme, e.l.f., Smashbox, Benefit, and Too Faced. For more from the same brand, see More from wet n wild below.
Where can I buy it?
Shop Photo Focus Matte Face Primer with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it in our guide to Best Long-Lasting Primers for All-Day Makeup.
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