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Home/ Guides/ shampoos for highlighted hair
10 Best Shampoos for Highlighted Hair
Published 07/26/2026
Highlights look great when you leave the salon, but keeping them from turning brassy or dull is the real job. The market is saturated with purple shampoos, color-safe formulas, and "repair" systems, all promising to maintain your tone. Most just stain your hair, but a few actually make a difference without over-depositing. Here are the ten shampoos that genuinely protect and enhance your highlighted hair.
Our top picks
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Best tea-tree purple set
KESMEDIKTea Tree Purple Shampoo & Conditioner
$26.95
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Compare the best shampoos for highlighted hair
Side-by-side tradeoffs for this shortlist — best for, key actives, type, skin/hair fit, Edyt score, and notes. Same picks; swipe sideways to compare.
| Pick | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Best for | Blonde and highlighted hair needing reliable purple toning | Highlighted blondes wanting a luxury ultra-violet wash | Highlighted hair that feels weak and brassy together | Highlights wanting purple toning with a repair brief | Drugstore bond-repair language plus purple for highlights | Budget purple toning between salon visits | Matching purple shampoo and conditioner for highlight upkeep | Highlight brass plus a tea-tree scalp cleanse feel | Icy or gray-leaning highlights that need silver toning | Highlighted blondes who want purple without a straw feel |
| Hair / scalp | Fine hair | Scalp care | Scalp care | Scalp care | Scalp care | Scalp care | Curly hair · Color-treated hair | Scalp care | Scalp care | Scalp care |
| Format | Shampoo | Shampoo | Shampoo | Shampoo | Shampoo | Shampoo | Single | Shampoo | Shampoo | Shampoo |
|
Edyt score
Methodology: The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards. It is an objective technical evaluation of the product's composition, separate from crowd-sourced user reviews. | 4.4 | 4.3 | 4.3 | 4.4 | 4.2 | 4.3 | 4.4 | 4.7 | 4.5 | 4.6 |
| Notes | Blonde-perfecting focus | Drugstore | Cruelty-free · Paraben-free | B corporation · Cruelty-free | Cruelty-free · Sulfate-free | Paraben-free · Sulfate-free | Paraben-free · Sulfate-free | Cruelty-free · Sulfate-free | Cruelty-free · Paraben-free | Paraben-free · Sulfate-free |
| $ / size | $14 | $46 | $38 | $39 | $9.56 | $10.69 | $24.64 | $26.95 | $13.99 | $21 |
| Shop | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review | Buy on AmazonRead review |
Our picks, explained
Best overall
Moroccanoil Blonde Perfecting Purple Shampoo
$14
Moroccanoil Blonde Perfecting Purple when highlights need a salon-familiar violet cleanse — brass control first, with the brand’s blonde-perfecting brief rather than a generic moisturizer.
Is this right for you?
- Best for
- Blonde and highlighted hair needing reliable purple toning
- Finish
- Liquid
Why it makes the list
- Blonde-perfecting focus
- Recognizable salon brand
- Strong toning job fit
What to keep in mind
- Can dry if overused
- Premium price
Best luxury violet
KÉRASTASE Blond Absolu Ultra-Violet Shampoo
$46
Kérastase Blond Absolu Ultra-Violet when highlights deserve a prestige violet shampoo — cool tone plus softness, not a drugstore silver rinse alone.
Is this right for you?
- Best for
- Highlighted blondes wanting a luxury ultra-violet wash
- Finish
- Liquid
- Notes
Why it makes the list
- Prestige blonde line
- Violet toning
- Softness lean
What to keep in mind
- Expensive
- Easy to overtone if left on too long
Best strength + tone
Pureology Strength Cure Blonde Purple Shampoo
$38
Pureology Strength Cure Blonde Purple when lightened ribbons need purple toning and a strength-cure story — better than a plain hydrating salon shampoo for brass.
Is this right for you?
- Best for
- Highlighted hair that feels weak and brassy together
- Finish
- Liquid
- Notes
Why it makes the list
- Strength + purple
- Color-care brand
- Highlight-friendly
What to keep in mind
- Salon pricing
- May be rich for very fine hair
$38
Buy on Amazon
Best botanical repair toning
Aveda Botanical Repair Purple Toning Shampoo
$39
Aveda Botanical Repair Purple Toning when brassy highlights also feel compromised — plant-minded repair toning instead of a conditioner bar placeholder.
Is this right for you?
- Best for
- Highlights wanting purple toning with a repair brief
- Finish
- Liquid
- Notes
Why it makes the list
- Repair + toning
- Aveda scent/ritual
- Highlight brass job
What to keep in mind
- Scent is polarizing
- Premium cost
Best bond-repair purple
Marc Anthony Bond Repair Purple Shampoo
$9.56
Marc Anthony Bond Repair Purple when highlights need brass control and bond-repair marketing in one wash — accessible alternative to salon-only violet bottles.
Is this right for you?
- Best for
- Drugstore bond-repair language plus purple for highlights
- Finish
- Liquid
- Notes
Why it makes the list
- Bond-repair + purple
- Easier price
- Highlight-relevant
What to keep in mind
- Less luxe than Kérastase
- Toning strength varies by leave-on time
$9.56
Buy on Amazon
Best drugstore purple
OGX Impecca-Blonde Purple Shampoo
$10.69
OGX Impecca-Blonde Purple when highlights need an affordable violet cleanse — simple brass maintenance without buying a conditioner bar by mistake.
Is this right for you?
- Best for
- Budget purple toning between salon visits
- Finish
- Liquid
- Notes
Why it makes the list
- Budget friendly
- Easy to find
- Blonde purple brief
What to keep in mind
- Can be drying
- Fragrance-heavy for some
Best purple duo
L LUSETA Purple Shampoo and Conditioner Set
$24.64
L LUSETA purple set when you want toning in both wash and condition — handy if highlights brass fast and a single purple shampoo is not enough.
Is this right for you?
- Best for
- Matching purple shampoo and conditioner for highlight upkeep
- Finish
- Liquid
- Notes
Why it makes the list
- Matched duo
- Toning system
- Value vs salon singles
What to keep in mind
- Conditioner can deposit too
- Watch for overtoning
$24.64
Buy on Amazon
Best tea-tree purple set
KESMEDIK Tea Tree Purple Shampoo & Conditioner
$26.95
KESMEDIK Tea Tree Purple set when brassy highlights meet an oily or product-prone scalp — purple toning with tea-tree energy in a shampoo-conditioner pair.
Is this right for you?
- Best for
- Highlight brass plus a tea-tree scalp cleanse feel
- Finish
- Liquid
- Notes
Why it makes the list
- Purple + tea tree
- Set format
- Scalp-fresh lean
What to keep in mind
- Tea tree may tingle
- Less prestige than Moroccanoil
$26.95
Buy on Amazon
Best silver/gray brass
Miracle of Aloe Silver Shampoo
$13.99
Miracle of Aloe Silver Shampoo when highlights read silver or gray and yellow shows — aloe-minded silver cleanse for cool tone, used sparingly on warm gold highlights.
Is this right for you?
- Best for
- Icy or gray-leaning highlights that need silver toning
- Finish
- Gel, Liquid
- Notes
Why it makes the list
- Silver toning
- Aloe + panthenol story
- Cool-tone focus
What to keep in mind
- Can look ashy on warm blondes
- Not a bond repair
$13.99
Buy on Amazon
Best hydrating purple
ALURAM Coconut Water Purple Shampoo
$21
ALURAM Coconut Water Purple when lightened hair is dry and brassy — hydrating purple cleanse for blondes, greys, and highlights that hate stripping violet washes.
Is this right for you?
- Best for
- Highlighted blondes who want purple without a straw feel
- Finish
- Liquid
- Notes
Why it makes the list
- Hydration + purple
- Highlight-friendly
- Less stripping vibe
What to keep in mind
- Toning may be milder
- Still not daily-every-wash for most
$21
Buy on Amazon
How we made this list
We shortlisted 10 picks for shampoos for highlighted hair. Each one had to clear the same bar: a clear job fit for this hair concern, an Edyt Score from our editorial breakdown, and enough formula detail to rank it against near-duplicates.
- Define the job. We kept the shortlist on this specific intent — not a generic “best in category” dump.
- Score the formula. Rankings use Edyt’s editorial breakdown (ingredients, target fit, clean-formula notes when available).
- Wear and feel. Preference went to products that match how people actually use them day to day, not just first-swipe claims.
- Cut near-clones. When two SKUs told the same story, we kept the stronger score or clearer use case.
FAQ
How often should I use purple shampoo on highlights?
Usually one to two times a week, then a regular color-safe shampoo on other wash days. Daily purple can overtone or dry lightened hair.
Why exclude a conditioner bar and plain hydrating shampoo?
This guide is for highlight brass and tone. A conditioner bar is not a toning shampoo, and plain hydration does not neutralize yellow.
Purple shampoo or silver shampoo for highlights?
Purple/violet is the usual highlight brass fix. Silver formulas often lean gray/silver hair — fine if your highlights read icy, but easy to overdo on warm blondes.
Is this medical advice?
No. Scalp irritation or chemical injury from color services needs a clinician or colorist. This ranks toning shampoos only.
This is general beauty guidance, not medical advice. Patch-test new products if you have sensitive skin or known allergies.
Affiliate disclosure: we may earn a commission from Amazon links. Prices and availability change.