Key ingredients
4.3/5
This is a purple shampoo in the Botanical Repair line. Violet pigment is what knocks back brass.
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Botanical Repair Purple Toning Shampoo
$39.00
Aveda Botanical Repair Purple Toning Shampoo is an excellent choice for those seeking to banish brassiness and maintain the vibrancy of their blonde, silver, or grey hair with a gentle, naturally-derived formula.
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The Edyt Score
4.4 / 5.0
Targets
4.4/5
For blonde, silver, or gray hair that turns yellow. Dark hair does not need this.
Formula standards
4.4/5
Use it once or twice a week, not every wash, or hair can look ashy. Follow with conditioner.
The verdict
Keep it next to the regular shampoo. It is a toner wash, not everyday soap.
Compare against similar products
Side-by-side vs 6 near substitutes (Tea Tree, Kérastase, John Frieda, Moroccanoil, OGX, and Clairol Professional) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Brassy blonde or gray | Individuals seeking a clarifying | This shampoo is perfect for maintaining | Powerful t | Liquid | If you want to keep your blonde | Liquid |
| Job | Brassy blonde or gray | Individuals seeking a clarifying | This shampoo is perfect for maintaining | Powerful t | Liquid | If you want to keep your blonde | Liquid |
| Hair / scalp | — | — | — | — | — | — | — |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.4 | 4.4 | 4.3 | 4.2 | 4.4 | 4.3 | 4.1 |
| Notes | B corporation · Cruelty-free | Cooling feel · Clean formula | Shortlist pick | Shortlist pick | Shortlist pick | Paraben-free · Sulfate-free | Shortlist pick |
| $ / size | $39 | $30 | $46 | $11.99 | $14 | $10.69 | $21.99 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Botanical Repair Purple Toning Shampoo best for?
Aveda Botanical Repair Purple Toning Shampoo is an excellent choice for those seeking to banish brassiness and maintain the vibrancy of their blonde, silver, or grey hair with a gentle, naturally-derived formula.
How did Edyt Beauty score this shampoo?
Edyt rates Botanical Repair Purple Toning Shampoo 4.4 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Botanical Repair Purple Toning Shampoo against near substitutes for the same shopping job, including picks from Tea Tree, Kérastase, John Frieda, Moroccanoil, OGX, and Clairol Professional. For more from the same brand, see More from Aveda below.
Where can I buy it?
Shop Botanical Repair Purple Toning Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to clarifying shampoos for toner and brass control.
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Appears on
clarifying shampoos for toner and brass control
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toner shampoos for blonde hair
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shampoos for highlighted hair to beat brassiness
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shampoo and conditioner duos for dyed hair that preserve color
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shampoos for gray frizzy hair for smoothness and shine
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sulfate free shampoos for all hair types for healthy shine
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shampoos for blonde hair to keep your color bright
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shampoos for thicker hair growth
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