Key ingredients
4.1/5
Violet Crush purple shampoo. Toner in a wash for brass.
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Violet Crush Purple Shampoo
$9.97
John Frieda Violet Crush Purple Shampoo is a powerful tool for blonde hair, effectively neutralizing brassiness and enhancing color for a salon-worthy finish.
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The Edyt Score
4.2 / 5.0
Targets
4.2/5
For blonde, silver, or highlighted hair going yellow. Skip it on dark hair.
Formula standards
4.2/5
A purple liquid. It stains towels. A few minutes, not half an hour, or you go lavender.
The verdict
A cheap brass fix. The set if you also want the conditioner.
Compare against similar products
Side-by-side vs 6 near substitutes (Kérastase, Clairol Professional, Aveda, Tea Tree, Verb, and Matrix) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Violet Crush purple shampoo | This shampoo is perfect for maintaining | Liquid | B corporation liquid | Those seeking a shampoo that promotes | Cruelty-free liquid | Great option for m |
| Job | Violet Crush purple shampoo | This shampoo is perfect for maintaining | Liquid | B corporation liquid | Those seeking a shampoo that promotes | Cruelty-free liquid | Great option for m |
| Hair / scalp | — | — | — | — | — | — | — |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.2 | 4.3 | 4.1 | 4.4 | 4.5 | 4.5 | 4.3 |
| Notes | Shortlist pick · violet crush shampoo | Shortlist pick | Shortlist pick | B corporation · Cruelty-free | Cruelty-free | Cruelty-free · Paraben-free | Vegan |
| $ / size | $11.99 | $46 | $21.99 | $39 | $50 | $22 | $22 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Violet Crush Purple Shampoo best for?
John Frieda Violet Crush Purple Shampoo is a powerful tool for blonde hair, effectively neutralizing brassiness and enhancing color for a salon-worthy finish.
How did Edyt Beauty score this shampoo?
Edyt rates Violet Crush Purple Shampoo 4.2 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Violet Crush Purple Shampoo against near substitutes for the same shopping job, including picks from Kérastase, Clairol Professional, Aveda, Tea Tree, Verb, and Matrix. For more from the same brand, see More from John Frieda below.
Where can I buy it?
Shop Violet Crush Purple Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to toner shampoos for blonde hair.
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