Key ingredients
4.4/5
A purple shampoo with coconut oil in the mix. Violet pigment to tone blonde, gray, or silver, not a daily moisture wash.
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Purple Shampoo
$22.00
VERB Purple Shampoo is an effective and ethical choice for maintaining bright, toned blonde, grey, or silver hair while keeping it healthy and hydrated.
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The Edyt Score
4.5 / 5.0
Targets
4.5/5
For brass in light hair. Skip it on deep brunette if purple stain is a worry.
Formula standards
4.5/5
A violet liquid that can tint porous ends. Use less often than a regular shampoo.
The verdict
A solid purple shampoo for toning. One bottle is enough.
Compare against similar products
Side-by-side vs 6 near substitutes (Botanic Hearth, Biolage, Kérastase, Paul Mitchell, Matrix, and Fifi Champú) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Purple toning shampoo | Solid choice for mai | Must-have | For radiant, healthy blonde hair | Liquid | Vegan liquid | Dry, dull hair |
| Job | Purple toning shampoo | Solid choice for mai | Must-have | For radiant, healthy blonde hair | Liquid | Vegan liquid | Dry, dull hair |
| Hair / scalp | — | — | — | — | — | — | Dry |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Solid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.5 | 4.5 | 4.5 | 4.3 | 4.2 | 4.2 | 4.5 |
| Notes | Cruelty-free · Paraben-free | Paraben-free · Sulfate-free | Cruelty-free · Paraben-free | Shortlist pick | Shortlist pick | Vegan | Cruelty-free · Sulfate-free |
| $ / size | $22 | $14.99 | $45 | $46 | $19.50 | $46 | — |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Purple Shampoo best for?
VERB Purple Shampoo is an effective and ethical choice for maintaining bright, toned blonde, grey, or silver hair while keeping it healthy and hydrated.
How did Edyt Beauty score this shampoo?
Edyt rates Purple Shampoo 4.5 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Purple Shampoo against near substitutes for the same shopping job, including picks from Botanic Hearth, Biolage, Kérastase, Paul Mitchell, Matrix, and Fifi Champú. For more from the same brand, see More from Verb below.
Where can I buy it?
Shop Purple Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to purple shampoos for blonde hair.
More from Verb
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Botanic Hearth
Purple Shampoo
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Biolage
Color Last Purple Shampoo
$45
Kérastase
Blond Absolu Shampoo
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Paul Mitchell
Platinum Blonde Violet Shampoo
$19.50
Matrix
So Silver Purple Shampoo
$46
Fifi Champú
Rich B*tch Shampoo Bar
Clairol Professional
Shimmer Lights Purple Shampoo
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