Key ingredients
4.1/5
Platinum Blonde is a violet shampoo. Purple pigment to quiet brass, not the Awapuhi moisture wash.
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Platinum Blonde Violet Shampoo
$20.00
Paul Mitchell Platinum Blonde Violet Shampoo is a great choice for maintaining the brightness and tone of light-colored hair, effectively neutralizing brassiness and leaving hair feeling soft.
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The Edyt Score
4.2 / 5.0
Targets
4.2/5
For lightened or gray hair that turns yellow. Skip Awapuhi if brass is the problem.
Formula standards
4.2/5
A violet liquid for short contact, then rinse. It can tint porous hair lilac if you leave it on.
The verdict
A decent purple wash. Use it a few times a week, not every wash if hair is dry.
Compare against similar products
Side-by-side vs 6 near substitutes (Matrix, Kérastase, Verb, Botanic Hearth, Biolage, and L'Oreal Paris) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Violet blonde shampoo | Vegan liquid | For radiant, healthy blonde hair | Cruelty-free liquid | Solid choice for mai | Must-have | Sulfate-free liquid |
| Job | Violet blonde shampoo | Vegan liquid | For radiant, healthy blonde hair | Cruelty-free liquid | Solid choice for mai | Must-have | Sulfate-free liquid |
| Hair / scalp | — | — | — | — | — | — | — |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.2 | 4.2 | 4.3 | 4.5 | 4.5 | 4.5 | 4.3 |
| Notes | Shortlist pick · platinum violet shampoo | Vegan | Shortlist pick | Cruelty-free · Paraben-free | Paraben-free · Sulfate-free | Cruelty-free · Paraben-free | Sulfate-free · Vegan |
| $ / size | $19.50 | $46 | $46 | $22 | $14.99 | $45 | $9.97 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Platinum Blonde Violet Shampoo best for?
Paul Mitchell Platinum Blonde Violet Shampoo is a great choice for maintaining the brightness and tone of light-colored hair, effectively neutralizing brassiness and leaving hair feeling soft.
How did Edyt Beauty score this shampoo?
Edyt rates Platinum Blonde Violet Shampoo 4.2 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Platinum Blonde Violet Shampoo against near substitutes for the same shopping job, including picks from Matrix, Kérastase, Verb, Botanic Hearth, Biolage, and L'Oreal Paris. For more from the same brand, see More from Paul Mitchell below.
Where can I buy it?
Shop Platinum Blonde Violet Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to purple shampoos for blonde hair.
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Verb
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Botanic Hearth
Purple Shampoo
$14.99
Biolage
Color Last Purple Shampoo
$45
L'Oreal Paris
Blonde Sulfate-Free Shampoo
$9.97
Appears on
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