Purple Shampoo

Q: How did Edyt Beauty score this shampoo?

Edyt Beauty rates Purple Shampoo 4.5 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.

Edyt rating4.5

Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews.

$9.89

Botanic Hearth Purple Shampoo is a solid choice for maintaining vibrant, healthy, and brass-free blonde, silver, or gray hair.

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The Edyt Score

4.5 / 5.0

Key ingredients 4.4/5

Purple shampoo with lavender, vitamin E, and rosemary. Violet pigment is still what tones brass.

Targets 4.5/5

For blonde, silver, or gray. The extra oils do not make it a conditioner.

Formula standards 4.4/5

Sulfate-free, once or twice a week. Leave it on a few minutes if you want more tone.

The verdict

A solid brass-control wash. Pair it with a regular conditioner.

Compare against similar products

Side-by-side vs 6 near substitutes (Biolage, Verb, Kérastase, Paul Mitchell, Matrix, and Tea Tree) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.

Pick	This product Botanic Hearth Purple Shampoo	Alt 1 Biolage Color Last Purple Shampoo	Alt 2 Verb Purple Shampoo	Alt 3 Kérastase Blond Absolu Shampoo	Alt 4 Paul Mitchell Platinum Blonde Violet Shampoo	Alt 5 Matrix So Silver Purple Shampoo	Alt 6 Tea Tree Special Shampoo 16.9 fl. oz.
Best for	Blonde and gray brass	Must-have	Cruelty-free liquid	For radiant, healthy blonde hair	Liquid	Vegan liquid	Individuals seeking a clarifying
Job	Blonde and gray brass	Must-have	Cruelty-free liquid	For radiant, healthy blonde hair	Liquid	Vegan liquid	Individuals seeking a clarifying
Hair / scalp	—	—	—	—	—	—	—
Format	Liquid	Liquid	Liquid	Liquid	Liquid	Liquid	Liquid
Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews.	4.5	4.5	4.5	4.3	4.2	4.2	4.4
Notes	Paraben-free · Sulfate-free	Cruelty-free · Paraben-free	Cruelty-free · Paraben-free	Shortlist pick	Shortlist pick	Vegan	Cooling feel · Clean formula
$ / size	$14.99	$45	$22	$46	$19.50	$46	$30
Shop	Buy on Amazon This page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page	Buy on Amazon Product page

FAQ

Who is Purple Shampoo best for?

Botanic Hearth Purple Shampoo is a solid choice for maintaining vibrant, healthy, and brass-free blonde, silver, or gray hair.

How did Edyt Beauty score this shampoo?

Edyt rates Purple Shampoo 4.5 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.

How does it compare to similar products?

The compare table above stacks Purple Shampoo against near substitutes for the same shopping job, including picks from Biolage, Verb, Kérastase, Paul Mitchell, Matrix, and Tea Tree. For more from the same brand, see More from Botanic Hearth below.

Where can I buy it?

Shop Purple Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to purple shampoos for blonde hair.