Key ingredients
4.2/5
So Silver purple shampoo. Violet pigment to cool blonde and silver, then a regular rinse.
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So Silver Purple Shampoo, 10.1 fl oz
$22.00
MATRIX So Silver Purple Shampoo, 10.1 fl oz is a great option for maintaining cool, vibrant tones in blonde and silver hair while gently cleansing and adding shine.
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The Edyt Score
4.3 / 5.0
Targets
4.3/5
For brass on blonde, silver, or gray. Skip Food For Soft if tone is the only goal.
Formula standards
4.3/5
A purple wash. It can stain towels and dry hair out. Alternate with a plain shampoo.
The verdict
The purple bottle to keep. One is enough.
Compare against similar products
Side-by-side vs 6 near substitutes (Tea Tree, UpCircle, John Frieda, Verb, Botanic Hearth, and Kérastase) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Blonde purple shampoo | Oily hair | Eco-conscious individuals wanting gent | Powerful t | Cruelty-free liquid | Solid choice for mai | For radiant, healthy blonde hair |
| Job | Blonde purple shampoo | Oily hair | Eco-conscious individuals wanting gent | Powerful t | Cruelty-free liquid | Solid choice for mai | For radiant, healthy blonde hair |
| Hair / scalp | — | Oily / acne | — | — | — | — | — |
| Format | Liquid | Liquid | Cream | Liquid | Liquid | Liquid | Liquid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.3 | 4.5 | 4.6 | 4.2 | 4.5 | 4.5 | 4.3 |
| Notes | Vegan · so silver shampoo | Clean formula | Cruelty-free · Vegan | - | Cruelty-free · Paraben-free | Paraben-free · Sulfate-free | - |
| $ / size | $22 | $37.75 | — | $11.99 | $22 | $14.99 | $46 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Product page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is So Silver Purple Shampoo, 10.1 fl oz best for?
MATRIX So Silver Purple Shampoo, 10.1 fl oz is a great option for maintaining cool, vibrant tones in blonde and silver hair while gently cleansing and adding shine.
How did Edyt Beauty score this shampoo?
Edyt rates So Silver Purple Shampoo, 10.1 fl oz 4.3 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks So Silver Purple Shampoo, 10.1 fl oz against near substitutes for the same shopping job, including picks from Tea Tree, UpCircle, John Frieda, Verb, Botanic Hearth, and Kérastase. For more from the same brand, see More from Matrix below.
Where can I buy it?
Shop So Silver Purple Shampoo, 10.1 fl oz with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to mild shampoos for wigs.
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Kérastase
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