Key ingredients
4.3/5
Color Balance purple shampoo with green tea and rosehip oil. A salon-aisle brass wash.
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Color Balance Purple Shampoo
$24.50
Joico Color Balance Purple Shampoo effectively neutralizes brassiness and enhances the vibrancy of cool blonde and gray hair.
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The Edyt Score
4.4 / 5.0
Targets
4.4/5
For color-treated blonde that wants a less cheap purple. Skip a drugstore purple if this is the bottle you already like.
Formula standards
4.4/5
A purple liquid. Same stain rules. Oils in the copy do not make it a conditioner.
The verdict
A solid purple shampoo. Alternate so hair does not dry out.
Compare against similar products
Side-by-side vs 6 near substitutes (Biolage, Moroccanoil, L'Oreal Paris, Matrix, Kérastase, and Paul Mitchell) — best for, job, hair/scalp fit, format, Edyt score, and notes. Swipe sideways to compare.
| Pick | |||||||
|---|---|---|---|---|---|---|---|
| Best for | Color Balance purple shampoo | Must-have | Liquid | Gentle, vegan | Great option for m | For radiant, healthy blonde hair | Liquid |
| Job | Color Balance purple shampoo | Must-have | Liquid | Gentle, vegan | Great option for m | For radiant, healthy blonde hair | Liquid |
| Hair / scalp | — | — | — | — | — | — | — |
| Format | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
| Edyt score Methodology: The Edyt Score reflects ingredient profiles, concentration, and formulation standards. It is separate from crowd-sourced user reviews. | 4.4 | 4.5 | 4.4 | 4.7 | 4.3 | 4.3 | 4.2 |
| Notes | Shortlist pick · joico purple shampoo | Cruelty-free · Paraben-free | Shortlist pick | Sulfate-free · Paraben-free | Vegan | Shortlist pick | Shortlist pick |
| $ / size | $24 | $45 | $14 | $21.01 | $22 | $46 | $19.50 |
| Shop | Buy on AmazonThis page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page | Buy on AmazonProduct page |
FAQ
Who is Color Balance Purple Shampoo best for?
Joico Color Balance Purple Shampoo effectively neutralizes brassiness and enhances the vibrancy of cool blonde and gray hair.
How did Edyt Beauty score this shampoo?
Edyt rates Color Balance Purple Shampoo 4.4 out of 5 based on formula fit — ingredient profile, who it is built for, and formulation quality — not star averages or paid placement.
How does it compare to similar products?
The compare table above stacks Color Balance Purple Shampoo against near substitutes for the same shopping job, including picks from Biolage, Moroccanoil, L'Oreal Paris, Matrix, Kérastase, and Paul Mitchell. For more from the same brand, see More from Joico below.
Where can I buy it?
Shop Color Balance Purple Shampoo with the Buy button when it is available. We may earn a commission from qualifying purchases. Prices and availability can change. You can also find it ranked in our guide to purple shampoos for brassy hair that restore cool tones.
More from Joico
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Matrix
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Kérastase
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Paul Mitchell
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