Numerous mascara brands are certified cruelty-free, meaning they don't test on animals. Popular options include Pacifica, Thrive Causemetics, and Milk Makeup. Look for certifications like Leaping Bunny or PETA's Beauty Without Bunnies logo when shopping.

Gen Z often favors a more natural, 'clean girl' aesthetic, opting for less makeup overall. They may also prioritize skincare and lash health, using lash serums instead of daily mascara application to enhance their natural lashes.

Covergirl is certified cruelty-free by Cruelty Free International's Leaping Bunny program. This means Covergirl products, including their mascaras, are not tested on animals at any stage of development.

NYX Professional Makeup is certified cruelty-free and is recognized by PETA. However, NYX is owned by L'Oréal, a company that does test on animals when required by law.