Serums are lightweight skincare products designed to deliver a high concentration of active ingredients directly to the skin. They target specific concerns like wrinkles, dark spots, hydration, and acne, penetrating deeper than moisturizers.

Determining the 'top' serums depends on individual skin concerns. However, popular and effective serums often include those containing Vitamin C for brightening, Hyaluronic Acid for hydration, Retinol for anti-aging, Niacinamide for oil control, and Peptides for collagen support.

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The best serum depends entirely on your skin type and concerns. Identify your primary skincare goals (e.g., reducing redness, minimizing pores, boosting hydration) and then look for serums with ingredients specifically formulated to address those issues.