The "best" mascara is subjective and depends on desired lash look and individual needs. Consider factors like volumizing, lengthening, waterproof capabilities, and ingredients to find the perfect fit. Reading reviews focusing on specific lash concerns is recommended.

Some Gen Z individuals are opting for a more natural makeup look or focusing on lash treatments like lifts and tints as alternatives. Others may choose to prioritize skincare or simply prefer a low-maintenance beauty routine.

Mascara is used to define, lengthen, thicken, and darken eyelashes. It enhances the eyes, making them appear larger and more expressive, and completes a variety of makeup looks.

Mascara is a cosmetic product applied to the eyelashes to darken, thicken, lengthen, and define them. It typically consists of a pigment-containing formula and an applicator brush.