UOMA Beauty

● 4.2/5.0
ⓘ
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
UOMA Beauty is ideal for the makeup enthusiast who seeks high-performance, versatile products to create expressive looks. With a focus on buildable coverage, a variety of finishes from matte to radiant, and formulas that address texture concerns, the brand empowers users to customize their makeup from natural to full glam.
📊 View Data & Analyst Verdict ▼

Tech Specs

Price Tier$$$
Ingredient Safety60%
✓ Vegan

👤 Best Suited For

Uneven Skin TextureLack of VolumeCustomizable Coverage Needs

Analyst Notes

✅ What We Like

  • Offers a wide range of buildable coverage options, from sheer and natural to full impact.
  • Products cater to multiple finish preferences, including matte, cream, radiant, and natural.
  • Formulations frequently address common texture concerns such as fine lines, pores, and shine.
  • Provides travel-friendly mini versions for key products like lipsticks, lip liners, and sponges.

⚠️ What to Watch

  • Many complexion and lip products feature a matte finish, which may require proper skin preparation for drier skin types.
  • The emphasis on full-coverage and volumizing formulas is well-suited for creating bold, high-impact makeup looks.
  • Features several multi-functional products, such as the Double Take duo formats, for streamlined application.

UOMA Beauty

● 4.2/5.0
ⓘ How we calculate this score
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
UOMA Beauty is ideal for the makeup enthusiast who seeks high-performance, versatile products to create expressive looks. With a focus on buildable coverage, a variety of finishes from matte to radiant, and formulas that address texture concerns, the brand empowers users to customize their makeup from natural to full glam.
📊 View Data & Verdict ▼
Tech Specs
Price Tier$$$
Ingredient Safety60%
✓ Vegan
👤 Best Suited For
Uneven Skin TextureLack of VolumeCustomizable Coverage Needs
Analyst Notes
✅ What We Like
  • Offers a wide range of buildable coverage options, from sheer and natural to full impact.
  • Products cater to multiple finish preferences, including matte, cream, radiant, and natural.
  • Formulations frequently address common texture concerns such as fine lines, pores, and shine.
  • Provides travel-friendly mini versions for key products like lipsticks, lip liners, and sponges.
⚠️ What to Watch
  • Many complexion and lip products feature a matte finish, which may require proper skin preparation for drier skin types.
  • The emphasis on full-coverage and volumizing formulas is well-suited for creating bold, high-impact makeup looks.
  • Features several multi-functional products, such as the Double Take duo formats, for streamlined application.

22 products

UOMA Beauty BROW-FRO Fro-To-Go
🏆 4.2

UOMA Beauty

UOMA Beauty BROW-FRO Fro-To-Go

$13.00
$13.00 $26.00
UOMA Beauty Double Take Highlighter Freed
🏆 4.2

UOMA Beauty

UOMA Beauty Double Take Highlighter Freed

$25.00
$25.00 $0.00
UOMA Beauty Badass Matte Lipstick
🏆 4.4

UOMA Beauty

UOMA Beauty Badass Matte Lipstick

$24.00
$24.00 $0.00
UOMA Beauty Double Take Sculpting and Bronzing Powder
🏆 4.2

UOMA Beauty

UOMA Beauty Double Take Sculpting and Bronzing Powder

$25.00
$25.00 $0.00
UOMA Beauty Double Take Skin Perfecting Blush Duo
🏆 4.4

UOMA Beauty

UOMA Beauty Double Take Skin Perfecting Blush Duo

$25.00
$25.00 $0.00
UOMA Beauty Double Take Skin Perfecting Highlighter
🏆 4.3

UOMA Beauty

UOMA Beauty Double Take Skin Perfecting Highlighter

$25.00
$25.00 $0.00
UOMA Beauty Double Take Contour Freed
🏆 4.3

UOMA Beauty

UOMA Beauty Double Take Contour Freed

$25.00
$25.00 $0.00
UOMA Beauty Hydroblast Finishing Powder
🏆 4.2

UOMA Beauty

UOMA Beauty Hydroblast Finishing Powder

$39.00
$39.00
UOMA Beauty Badass MF Lip Liner
🏆 4.1

UOMA Beauty

UOMA Beauty Badass MF Lip Liner

$16.00
$16.00 $0.00
UOMA Beauty BROW-FRO Baby Hair
🏆 4.2

UOMA Beauty

UOMA Beauty BROW-FRO Baby Hair

$22.00
$22.00 $0.00
UOMA Beauty Double Contour Stick
🏆 4.2

UOMA Beauty

UOMA Beauty Double Contour Stick

$40.00
$40.00 $0.00
UOMA Beauty BROW-FRO Blow Out Gel
🏆 4.2

UOMA Beauty

UOMA Beauty BROW-FRO Blow Out Gel

$22.00
$22.00 $0.00
UOMA Beauty Carnival Bronzing Highlighter
🏆 4.2

UOMA Beauty

UOMA Beauty Carnival Bronzing Highlighter

$35.00
$35.00 $0.00
UOMA Beauty Badass Icon Matte Lipstick Mini
🏆 4.4

UOMA Beauty

UOMA Beauty Badass Icon Matte Lipstick Mini

$15.00
$15.00
UOMA Beauty BH Dual-Density Sponge
🏆 4.1

UOMA Beauty

UOMA Beauty BH Dual-Density Sponge

$15.00
$15.00 $0.00
UOMA Beauty Drama Bomb Mascara
🏆 4.1

UOMA Beauty

UOMA Beauty Drama Bomb Mascara

$19.50
$19.50 $0.00
UOMA Beauty Badass MF Lip Liner Mini
🏆 4.0

UOMA Beauty

UOMA Beauty Badass MF Lip Liner Mini

$9.95
$9.95
UOMA Beauty Badass Icon Matte Lipstick
🏆 4.4

UOMA Beauty

UOMA Beauty Badass Icon Matte Lipstick

$24.00
$24.00 $0.00
UOMA Beauty Black Magic Lipstick
🏆 4.2

UOMA Beauty

UOMA Beauty Black Magic Lipstick

$24.00
$24.00
UOMA Beauty High Life Face Palette
🏆 4.2

UOMA Beauty

UOMA Beauty High Life Face Palette

$39.00
$39.00
UOMA Beauty Liquid Eyeliner
🏆 4.1

UOMA Beauty

UOMA Beauty Liquid Eyeliner

$18.00
$18.00
UOMA Beauty Big Head Dual-Density Sponge Mini
🏆 4.1

UOMA Beauty

UOMA Beauty Big Head Dual-Density Sponge Mini

$9.95
$9.95

Frequently Asked Questions

What happened to Uoma Beauty?
Uoma Beauty experienced a period of restructuring and adjustments to its distribution strategy. While the brand faced challenges, it continues to be available through its official website and select retailers.
Is Uoma Beauty leaving Ulta?
Uoma Beauty products are no longer available for purchase in Ulta stores. Shoppers can still find Uoma Beauty through their official website and other online retailers.
Is Uoma Beauty Black owned?
Yes, Uoma Beauty is a Black-owned brand. It was founded by Sharon Chuter, a Nigerian-born beauty executive, with the mission of inclusivity and representation.
Who is the new owner of Uoma Beauty?
Sharon Chuter remains the owner and CEO of Uoma Beauty. There has been no change in ownership; she continues to lead the brand's direction and mission.