The "best" lipstick brand is subjective and depends on individual preferences for formula, color range, and price point. Popular and well-regarded brands include MAC, NARS, and Charlotte Tilbury, known for their quality and diverse selections.

Lipstick popularity fluctuates frequently based on trends and celebrity endorsements. Currently, matte liquid lipsticks and hydrating tinted balms are trending due to their long-lasting wear and comfortable feel, respectively. Check beauty retailers and magazines for up-to-date bestsellers.

The "best" type of lipstick depends on your desired finish and wear. Matte lipsticks offer long-lasting color, while cream lipsticks provide hydration and a comfortable feel. Sheer lipsticks and tinted balms are great for a natural look and added moisture.

Older women should prioritize hydrating lipstick formulas like cream or satin finishes to avoid accentuating fine lines. Opt for colors that complement your skin tone and brighten your complexion, such as rosy nudes, berries, or soft corals.