MAYBELLINE

● 4.3/5.0
ⓘ
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
MAYBELLINE excels at creating accessible, high-performance base makeup for the everyday consumer. With a strong focus on achieving a natural, skin-like finish, the brand targets common concerns such as pores, shine, and texture. Offering both dewy and matte foundation options alongside skincare-infused primers, it's an excellent choice for those who want reliable, comfortable, and buildable coverage.
📊 View Data & Analyst Verdict ▼

Tech Specs

Price Tier$
Ingredient Safety50%
✓ Vegan

👤 Best Suited For

Pore MinimizingShine ControlUneven Texture

🧪 Star Ingredients

Niacinamide

Analyst Notes

✅ What We Like

  • Offers foundation options for both dewy and matte skin finishes, catering to different skin types.
  • Specializes in formulas that address common texture concerns like pores and shine for a smooth canvas.
  • Formulations are consistently lightweight with a natural, buildable coverage for versatile wear.
  • Integrates beneficial skincare ingredients, such as Niacinamide, into makeup prep products.

⚠️ What to Watch

  • The 'Fit Me' foundation line is largely oil-free, which is a key consideration for those with very dry skin.
  • The brand's focus is on achieving a natural skin finish, so users seeking full, opaque coverage may need to layer products.

MAYBELLINE

● 4.3/5.0
ⓘ How we calculate this score
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
MAYBELLINE excels at creating accessible, high-performance base makeup for the everyday consumer. With a strong focus on achieving a natural, skin-like finish, the brand targets common concerns such as pores, shine, and texture. Offering both dewy and matte foundation options alongside skincare-infused primers, it's an excellent choice for those who want reliable, comfortable, and buildable coverage.
📊 View Data & Verdict ▼
Tech Specs
Price Tier$
Ingredient Safety50%
✓ Vegan
👤 Best Suited For
Pore MinimizingShine ControlUneven Texture
🧪 Star Ingredients
Niacinamide
Analyst Notes
✅ What We Like
  • Offers foundation options for both dewy and matte skin finishes, catering to different skin types.
  • Specializes in formulas that address common texture concerns like pores and shine for a smooth canvas.
  • Formulations are consistently lightweight with a natural, buildable coverage for versatile wear.
  • Integrates beneficial skincare ingredients, such as Niacinamide, into makeup prep products.
⚠️ What to Watch
  • The 'Fit Me' foundation line is largely oil-free, which is a key consideration for those with very dry skin.
  • The brand's focus is on achieving a natural skin finish, so users seeking full, opaque coverage may need to layer products.

10 products

MAYBELLINE Pink Drip Lip Balm
🏆 4.4

MAYBELLINE

MAYBELLINE Pink Drip Lip Balm

$6.97
$6.97 $8.99
Maybelline Ice Lip Gloss
🏆 4.3

MAYBELLINE

Maybelline Ice Lip Gloss

$9.98
$9.98 $12.99
Maybelline Moon Lip Gloss
🏆 4.3

MAYBELLINE

Maybelline Moon Lip Gloss

$9.98
$9.98 $12.99
Maybelline Cheeky Rose Nude Liquid Lipcolor
🏆 4.2

MAYBELLINE

Maybelline Cheeky Rose Nude Liquid Lipcolor

$10.98
$10.98 $13.99
MAYBELLINE Cocoa Zing Lip Gloss
🏆 4.1

MAYBELLINE

MAYBELLINE Cocoa Zing Lip Gloss

$10.03
$10.03 $13.99
Maybelline Sky High Blackest Black Mascara
🏆 4.3

MAYBELLINE

Maybelline Sky High Blackest Black Mascara

$8.38
$8.38 $13.99
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup
🏆 4.5

MAYBELLINE

MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup

$8.98
$8.98 $11.99
MAYBELLINE Fit Me Dewy Liquid Foundation Makeup, Classic Ivory, 1 Count
🏆 4.3

MAYBELLINE

MAYBELLINE Fit Me Dewy Liquid Foundation Makeup, Classic Ivory, 1 Count

$8.98
$8.98 $10.99
MAYBELLINE Fit Me Matte Liquid Oil-Free Foundation Makeup, Natural Ivory, 1 Count
🏆 4.2

MAYBELLINE

MAYBELLINE Fit Me Matte Liquid Oil-Free Foundation Makeup, Natural Ivory, 1 Count

$8.98
$8.98 $11.99
MAYBELLINE Grippy Serum Hydrating Makeup Primer with 2% Niacinamide
🏆 4.4

MAYBELLINE

MAYBELLINE Grippy Serum Hydrating Makeup Primer with 2% Niacinamide

$9.97
$9.97 $12.99

Frequently Asked Questions

Who is Maybelline owned by?
Maybelline New York is owned by L'Oréal, a French personal care company. L'Oréal acquired Maybelline in 1996, making it part of their extensive portfolio of beauty brands.
Where did the name Maybelline come from?
The name Maybelline is a combination of the founder's sister's name, Mabel, and Vaseline. T.L. Williams, the founder, created an early mascara for his sister Mabel using Vaseline and coal dust, inspiring the brand's name.
Who is the current face of Maybelline?
Maybelline New York collaborates with numerous global ambassadors. Some of the current faces include Gigi Hadid, Adriana Lima, and Storm Reid, representing diverse beauty and empowering consumers.
Is Maybelline a German brand?
No, Maybelline is not a German brand. It originated in the United States, specifically in Chicago, Illinois, and is now owned by the French company L'Oréal.