Old Spice

● 4.3/5.0
ⓘ
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
Old Spice delivers reliable and effective body washes specifically designed for men. With a focus on distinct masculine scents and cleansing performance, the brand also incorporates nourishing ingredients like Shea Butter and Vitamin B3 in select formulas, making it a solid choice for daily grooming routines.
📊 View Data & Analyst Verdict ▼

Tech Specs

Price Tier$
Ingredient Safety60%

👤 Best Suited For

Daily Body CleansingMen's GroomingNourishing Dry Skin

🧪 Star Ingredients

Shea ButterVitamin B3

Analyst Notes

✅ What We Like

  • Formulations are enhanced with nourishing ingredients like Shea Butter and Vitamin B3
  • Offers a range of distinct, masculine scent profiles from clean and citrus to warm vanilla
  • Provides effective cleansing with options for gentle, daily use

⚠️ What to Watch

  • Scent is a primary feature of the products, which may be a consideration for those with fragrance sensitivities
  • The brand's identity and product formulation are specifically tailored to a male demographic

Old Spice

● 4.3/5.0
ⓘ How we calculate this score
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
Old Spice delivers reliable and effective body washes specifically designed for men. With a focus on distinct masculine scents and cleansing performance, the brand also incorporates nourishing ingredients like Shea Butter and Vitamin B3 in select formulas, making it a solid choice for daily grooming routines.
📊 View Data & Verdict ▼
Tech Specs
Price Tier$
Ingredient Safety60%
👤 Best Suited For
Daily Body CleansingMen's GroomingNourishing Dry Skin
🧪 Star Ingredients
Shea ButterVitamin B3
Analyst Notes
✅ What We Like
  • Formulations are enhanced with nourishing ingredients like Shea Butter and Vitamin B3
  • Offers a range of distinct, masculine scent profiles from clean and citrus to warm vanilla
  • Provides effective cleansing with options for gentle, daily use
⚠️ What to Watch
  • Scent is a primary feature of the products, which may be a consideration for those with fragrance sensitivities
  • The brand's identity and product formulation are specifically tailored to a male demographic

2 products

Old Spice Bearglove Body Wash
🏆 4.1

Old Spice

Old Spice Bearglove Body Wash

$31.88
$31.88 $31.96
Old Spice Vanilla & Shea Butter Body Wash
🏆 4.6

Old Spice

Old Spice Vanilla & Shea Butter Body Wash

$10.99
$10.99 $12.99

Frequently Asked Questions

What was the downfall of Old Spice?
Old Spice didn't truly experience a downfall, but rather a period of perceived staleness. For many years, it was seen as an outdated brand associated with older generations. To revitalize its image, Old Spice underwent a major rebranding campaign in the late 2000s.
Has Old Spice been discontinued?
No, Old Spice has not been discontinued. While specific product lines may be retired periodically, the brand remains active and continues to release new products and fragrances. You can find Old Spice products at most major retailers and online.
What does Old Spice smell like?
The original Old Spice Classic scent is a blend of spices, citrus, and floral notes with a musky base, often described as a clean and masculine fragrance. However, Old Spice now offers a wide variety of scents ranging from fresh and aquatic to woody and spicy, catering to diverse preferences.
What is the most iconic Old Spice ad?
The most iconic Old Spice ad is widely considered to be "The Man Your Man Could Smell Like," featuring Isaiah Mustafa. This ad campaign, launched in 2010, used humor and absurdity to successfully reposition the brand for a younger audience and boost sales significantly.