tarte

● 4.4/5.0
ⓘ
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
Tarte is ideal for the makeup user seeking high-performance, full-coverage products that are both vegan and durable. By incorporating beneficial skincare ingredients, the brand appeals to those who want their makeup to actively address concerns like texture, redness, and blemishes while delivering a flawless, long-lasting finish.
📊 View Data & Analyst Verdict ▼

Tech Specs

Price Tier$$$$
Ingredient Safety90%
✓ Vegan

👤 Best Suited For

Textured SkinBlemish Prone SkinPore CoverageRedness Prone Skin

🧪 Star Ingredients

Snow MushroomHyaluronic Acid

Analyst Notes

✅ What We Like

  • Offers full-coverage, long-wearing makeup with waterproof properties.
  • Formulations are vegan and target a wide range of skin concerns, including blemishes, pores, and texture.
  • Infuses complexion products with hydrating skincare ingredients for added skin benefits.

⚠️ What to Watch

  • Matte finish formulations may be better suited for those with combination to oily skin types.
  • Positioned as a luxury brand, which is reflected in its premium pricing.

tarte

● 4.4/5.0
ⓘ How we calculate this score
The Edyt Score reflects a comprehensive analysis of ingredient profiles, concentration levels, and formulation standards.
Tarte is ideal for the makeup user seeking high-performance, full-coverage products that are both vegan and durable. By incorporating beneficial skincare ingredients, the brand appeals to those who want their makeup to actively address concerns like texture, redness, and blemishes while delivering a flawless, long-lasting finish.
📊 View Data & Verdict ▼
Tech Specs
Price Tier$$$$
Ingredient Safety90%
✓ Vegan
👤 Best Suited For
Textured SkinBlemish Prone SkinPore CoverageRedness Prone Skin
🧪 Star Ingredients
Snow MushroomHyaluronic Acid
Analyst Notes
✅ What We Like
  • Offers full-coverage, long-wearing makeup with waterproof properties.
  • Formulations are vegan and target a wide range of skin concerns, including blemishes, pores, and texture.
  • Infuses complexion products with hydrating skincare ingredients for added skin benefits.
⚠️ What to Watch
  • Matte finish formulations may be better suited for those with combination to oily skin types.
  • Positioned as a luxury brand, which is reflected in its premium pricing.

3 products

tarte Cherry Blossom Lip Plump
🏆 4.4

tarte

tarte Cherry Blossom Lip Plump

$27.00
$27.00
tarte Maracuja Juicy Lip Balm
🏆 4.4

tarte

tarte Maracuja Juicy Lip Balm

$27.00
$27.00
tarte Coverage Matte Finish Foundation with Snow Mushroom & Hyaluronic Acid
🏆 4.4

tarte

tarte Coverage Matte Finish Foundation with Snow Mushroom & Hyaluronic Acid

$18.00
$18.00 $18.00

Frequently Asked Questions

What was the tarte scandal?
Tarte has faced criticism for a lack of shade diversity in their complexion products, particularly with the Shape Tape foundation launch where the initial range catered primarily to fair skin tones. The brand has since expanded its shade range, but the initial limited inclusivity led to significant online backlash.
What is the meaning of tarte?
The name 'tarte' is meant to evoke a sense of sweetness and deliciousness. It was chosen by the founder, Maureen Kelly, to reflect the brand's commitment to creating beauty products that are both effective and enjoyable to use.
Is tarte owned by Sephora?
No, Tarte Cosmetics is not owned by Sephora. Tarte is owned by Kosé Corporation, a Japanese cosmetics company, since 2014. While Tarte products are widely available at Sephora, the retailer does not own the brand.
What is the lawsuit against Tarte Cosmetics?
There isn't currently widespread information about a major, ongoing lawsuit against Tarte Cosmetics. Any past lawsuits would likely be related to advertising practices, ingredient safety, or employment disputes, but without specific details, a comprehensive answer is unavailable.