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What is the best way to apply the different textures in this palette for maximum payoff?

To achieve the most vibrant results, use your fingertips to press the metallic and shimmer shades onto the lid, as the warmth of your skin helps activate the shea butter and coconut oil. For the matte shades, a dense blending brush is ideal for diffusing the warm pigments into the crease to create a smooth, even finish.